This project redefines Skechers' identity and motion design to align with the brand's mission of inspiring effortless living.

The rebrand brings movement and energy to Skechers by incorporating clean visuals and dynamic motion elements that celebrate the joy and spontaneity of everyday life. By emphasizing lightness and fluidity, the new identity connects emotionally with consumers, positioning Skechers as a brand that empowers individuals to embrace the moment and rediscover the simple pleasures of being born to move.

01 LOGO DEVELOPMENT

The logo draws inspiration from a 3.5 cm arch support, symbolizing Skechers’ focus on comfort and movement. Its bold, dynamic lines reflect energy and effortless comfort.

02 TAGLINE

03 TYPOGRAPHY/TEXTURES

04 COLOR PALETTE

The palette reflects everyday energy with turquoise for calm, purple for confidence, and orange for passion and joy in movement.

05 IDENTITY POSTER

06 CONTENT POSTER

07 ENVIRONMENTAL MOCKUP

08 WEBSITE

09 MOBILE

Instructor: Elaine Alderette
Software: After Effect, Photoshop, Indesign, Illustrator
Background Music: Put The Work In

* The images and videos only use for educational and non commercial use.