ORIGIN(Motion Design, 3D Animation)
This brand animation embodies Balmain’s fearless spirit, where heritage meets innovation. Through a seamless fusion of gold-embellished motifs and futuristic elements, the piece captures Balmain’s essence—bold, luxurious, and ever-evolving. The narrative symbolizes a journey from rigidity to fluidity, celebrating the brand’s commitment to individuality and self expression.
Collaborator: Mix Sun
Role: 3D Animation, Post-Production, Environment Building
01 FRAMES
The animation’s motion language reflects Balmain’s dynamic identity. It begins with structured, symmetrical forms, emphasizing tradition and order. As the story unfolds, sharp edges soften, fabrics ripple like liquid, and organic shapes emerge, evoking a sense of transformation. The interplay of light and texture accentuates the brand’s opulence, while the fluid movement of elements mirrors Balmain’s continuous reinvention—where the past and future merge into an audacious new vision.
02 PROCESS
1) WORLD BUILDING
2) RENDER TEST
3) EDITING AND COMPOSITING
Instructor: Miguel Lee
Collaborator: Mix Sun
Software: Cinema 4D, After Effect, Redshift Render, X-Particles
Background Music: Julia Fu Tsz Yan
* The images and videos only use for educational and non commercial use.
