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The redesigned VinFast embodies a vision of a future where technology, sustainability, and innovation converge to create a harmonious lifestyle for all. This future is marked by an ecosystem where electric vehicles serve as pillars of a sustainable and intelligent way of living. VinFast is committed to making smart, safe, and environmentally friendly EVs accessible to everyone. These vehicles transform transportation, elevating journeys to be safer, more comfortable, and enjoyable. As VinFast evolves, it invites everyone to join in its journey toward a bright, sustainable future, driven by the belief that the best way to predict the future is to create it.

01 LOGO

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1) Logomark

SUSTAINABLE

VIETNAM

MECHANICS

PROGRESS

Drawing inspiration from the elegant lotus, a symbol deeply rooted in Vietnamese culture, VinFast’s logo captures the essence of movement and progress. The slightly tilted “V” suggests a dynamic cycle, echoing the dynamics of the lotus growing upward and embodifying the brand’s endless development.

2) Logo Type

The custom VinFast logo type presents a bold, modern typographic design. Designed with a dynamic forward motion in mind, the typeface has sharp, angular edges that suggest advancement and forward thinking technology. The sans serif font is clean and futuristic, reflecting the company’s focus on innovation in the market.

3) Construction

02 CAR

02 CAR SCREEN

03 CAR PHOTOGRAPHY RENDER

The photographic style depicts a harmonious future where technology and tranquility coexist. The minimalist imagery and uniform colors evoke a sense of longing for a safe, free, and comfortable journey.

04 DEALER

The VinFast dealer store features a palette of white, bright blue, and silver. The use of reflective metal, acrylic resin embedded with metallic elements, LED lighting, glass, marble, and moss creates a natural and modern aesthetic with a futuristic ambiance. Eye catching three dimensional logos and graphic elements serve as focal points, drawing the attention of consumers.

05 SCOOTER / BUS / DEVICES

06 POSTERS

The aesthetics is high contrast black and white palette. It elevates the visual impact also shows the elegant bodywork and seductive curves of the vehicle, to reveal the sculptural beauty of its design.

The three logo forms demonstrate vinfast's commitment to technology, innovation, and sustainability.

07 ADVERTISEMENT

1) Billboard

2) Brochure

08 SHOWROOM

The dark blue lighting immerses consumers in the future envisioned by VinFast. The backdrop creates a natural or futuristic driving experience and atmosphere for the vehicles. The showroom's design concept focuses on presenting product details simply and clearly, offering an immersive experience that resonates with consumers.

09 CAMPAIGN