01 LOGO
1) Logomark
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d4ad42d2694c000421ec3_s.jpg)
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d4ac7e47b6cf945a90376_4.jpg)
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d4ac71d741f6ee659ce9f_1.jpg)
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d4ad441f4f56bf50c2fb2_o.jpg)
SUSTAINABLE
VIETNAM
MECHANICS
PROGRESS
Drawing inspiration from the elegant lotus, a symbol deeply rooted in Vietnamese culture, VinFast’s logo captures the essence of movement and progress. The slightly tilted “V” suggests a dynamic cycle, echoing the dynamics of the lotus growing upward and embodifying the brand’s endless development.
2) Logo Type
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d4fcae766b60aedcc6c9e_ko.png)
The custom VinFast logo type presents a bold, modern typographic design. Designed with a dynamic forward motion in mind, the typeface has sharp, angular edges that suggest advancement and forward thinking technology. The sans serif font is clean and futuristic, reflecting the company’s focus on innovation in the market.
3) Construction
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d52358966813419caf0b9_css.jpg)
02 CAR
02 CAR SCREEN
03 CAR PHOTOGRAPHY RENDER
The photographic style depicts a harmonious future where technology and tranquility coexist. The minimalist imagery and uniform colors evoke a sense of longing for a safe, free, and comfortable journey.
04 DEALER
The VinFast dealer store features a palette of white, bright blue, and silver. The use of reflective metal, acrylic resin embedded with metallic elements, LED lighting, glass, marble, and moss creates a natural and modern aesthetic with a futuristic ambiance. Eye catching three dimensional logos and graphic elements serve as focal points, drawing the attention of consumers.
05 SCOOTER / BUS / DEVICES
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/664d5b5a9a1afc488a77f26e_QR.jpg)
06 POSTERS
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/6677788b63afbe99475f3693_N.jpg)
The aesthetics is high contrast black and white palette. It elevates the visual impact also shows the elegant bodywork and seductive curves of the vehicle, to reveal the sculptural beauty of its design.
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/6679c499afee662f6013b3d9_WW.png)
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/6679c2e8cd2ca92f88785979_E%20(10).png)
The three logo forms demonstrate vinfast's commitment to technology, innovation, and sustainability.
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/6679c66d844ddd2486c8bc15_%E9%BB%91%E9%B2%B8%E7%B4%A0%E6%9D%90%20(3).png)
07 ADVERTISEMENT
1) Billboard
2) Brochure
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/6679d3e0835d0ff24aac67d1_%E5%B0%8F%E6%96%B0%E7%9A%84%E5%AE%9D%E8%97%8F%E5%B1%8B%20(7)_%E5%89%AF%E6%9C%AC.png)
08 SHOWROOM
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/66777e082a6f276c22d67895_QQ.jpg)
The dark blue lighting immerses consumers in the future envisioned by VinFast. The backdrop creates a natural or futuristic driving experience and atmosphere for the vehicles. The showroom's design concept focuses on presenting product details simply and clearly, offering an immersive experience that resonates with consumers.
09 CAMPAIGN
10 WEBSITE
![](https://cdn.prod.website-files.com/646b072ae6c2b20c089422d9/6679cac9a32e1e30f921840a_5.png)
11 SOCIAL
12 STATIONERY
13 WEB GUIDELINE
14 PROCESS
1) Logo Roughs
Instructor: Gerardo Herrera
Software: Photoshop, Indesign, Illustrator, Cinema 4D, Redshift Render, Aftereffect, Figma